Other features of the DontDateCreeps.com community include an embedded instant messaging application and a site-specific email account. Because of the dangers and fears associated with online dating, users should also be able to rate their dates with other site members in an anonymous application. To increase the robustness of the DontDateCreeps.com format, the community should also become linked with local businesses like restaurants, coffee shops, bars, and entertainment venues. Not only does DontDateCreeps.com need to solicit advertisement revenues from local businesses and services; the dating site also needs to help its users coordinate and plan social outings. 3. Web analytics will consist in part of a third-party page tagging service that will accomplish two goals. First, the page tagging service will help to determine efficacy of advertisement click-throughs, which page(s) users tend to opt for information purchases from, and other consumer-related...

Second, the page tagging will help to determine which community services and features are popular and which need improvement. Depth, frequency, and page view duration will be key components of the overall Web analytics strategy to help determine which community features are successful.
If DontDateCreeps.com allies itself with third-party application developers, Web analytics will become more complex. The site may need to select a vendor offering a wealth of methods that link disparate services. Moreover, DontDateCreeps.com offers users an interactive experience. A robust third-party vendor can help the Web site bolster its user experience by pointing out what keywords are entered most often in profile searches.

References

Peterson, E.T. (2004). Web Analytics Demystified. Celilo Group Media.

Web Analytics Association. Retrieved August 3, 2008 at http://www.webanalyticsassociation.org